WHAT THE?

Mission

Formed with volunteer representatives from 10 South West based breweries in the Busselton - Margaret River region, we are collaborating for the growth and mutual benefits of the brewing industry in the south west of Western Australia. 

We have identified four key areas of focus: 

SUSTAINABILITY

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BEER + TOURISM

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COMMUNITY + EDUCATION

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DEVELOPING EXPORT MARKETS

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SUSTAINABILITY ~ BEER + TOURISM ~ COMMUNITY + EDUCATION ~ DEVELOPING EXPORT MARKETS ~

what makes it so unique and special for the brewing industry?

The Sou’West

Generally referred to the “Sou’West”, this South West corner of Australia is something pretty special.

There is an abundance of natural beauty… rolling hills, towering gum trees and a simply breathtaking coastline, but it is the people that choose to live here that make this area so special. 

It is the south-west lifestyle that drew us here, the vibe… and we are all stoked to be brewing beer in such an epic community.

Each brewery in the area offers something a little different, and that is what’s so awesome about it all. We aren’t on each other’s doorsteps - the region actually spans around 200km from tip to tail, and we recon it’s best explored over a few days. 

We are working together as a group to promote our awesome industry, region and community

Margaret River has long been regarded as one of the worlds premium wine regions… but sometimes you just want to chill with a beer!